DIVE REBRAND

Rebrand for Dive focused on refining the visual identity, strengthening the logo, and building a more solid and cohesive brand system.

Year

2025

Scope

Rebranding & art direction

Client

Dive Agency

Duration

6 weeks

Dive’s rebrand started from the need to build a true brand identity, rather than relying on a few loose visual elements such as the space theme and the use of orange. The existing logo also had structural issues, including an off-center composition, which made the overall identity feel less intentional and less solid.

Challenge

The challenge was to create a cleaner and more defined identity system for Dive, one that could reflect not only the brand itself but also the character of the agency and the people behind it: dynamic, strategic, and impactful.

Solution

I developed a stronger and more cohesive visual identity by refining the logo, correcting its construction, and building a cleaner brand system around it. The result was an identity that felt more intentional, recognizable, and aligned with Dive’s personality as a creative agency.