MILAN GAMES WEEK '24
Milan Games Week is one of Italy’s main gaming and pop culture events, bringing together brands, creators, communities, and live experiences in a highly competitive exhibition space. For the 2024 edition, Dive and Samsung took part with a shared stand built around both brand presence and creator-community interaction.
Year
2024
Scope
Event Graphics, Illustration, Print Design, Social Media Assets, Art Direction Support
Client
Dive talent agency & Samsung
Duration
3 months
Challenge
The challenge was to create a visually impactful stand identity that could stand out in a crowded event environment while clearly defining two connected but distinct spaces: the Morning Stars Citadel, dedicated to activities between creators and the gaming community around Samsung devices, and the Dive lounge, designed for Dive creators. The visual direction needed to feel bold, engaging, and recognizable across both physical space and social communication, while remaining aligned with Samsung’s presence and the overall event experience.
Solution
I contributed to both the graphic design and social communication of the project. For the Morning Stars Citadel, I developed the visual concept from early sketches to final illustration, creating a comic-inspired graphic direction in which each Morning Stars creator was visually stylized. I applied the artwork to the 3D stand render for presentation and approval, and then prepared the final print-ready graphics for production.
For Dive’s area, I designed a colorful space-inspired scene that connected back to the brand’s identity, echoing the visual language of Dive’s comet and creating a bold backdrop that could stand out within the fair. In parallel, I created digital assets and Instagram graphics for both Dive and Morning Stars, ensuring visual consistency between the stand, the event content, and the overall communication across social platforms.
