Samsung roadshow
This project was developed for a temporary Samsung stand designed to travel across four Italian cities, including Milan and Rome. The activation focused on creativity and self-expression, inviting visitors to explore and create through Samsung products in a visually engaging and playful environment.
Year
2025
Scope
Visual Concept, Stand Graphics, Print Assets, Event Collateral
Client
Dive talent agency & Samsung
Duration
1.5 Months
Challenge
The challenge was to create a bold and eye-catching visual concept that could stand out in a public event setting while still feeling aligned with Samsung’s brand identity. The system needed to reinterpret the brand’s core colors and visual language in a more playful and accessible way, while remaining flexible enough to work across the stand itself, printed materials, and supporting accessories.
Solution
I developed the creative visual direction for the stand, starting from Samsung’s core colors and brand language and reworking them through a more vibrant, pop-inspired approach. The final concept combined original illustrated elements, colorful assets, and a more playful visual system designed to make the space feel energetic, welcoming, and immediately recognisable.
Alongside the main stand graphics, I also designed supporting print and event materials, including stand assets, printed applications, and accessories such as flyers and badges, ensuring visual consistency across the full experience.
