Samsung Morning Stars 2025 Visual Refresh
For 2025, Morning Stars needed an updated visual direction that could reflect its evolution from a more esports-focused team into a broader creator crew. The project focused on refreshing the visual identity through a new palette and a more flexible set of graphic assets, designed to support different types of content and personalities within the team.
Year
2024 - 2025
Scope
Graphic Design
Client
Dive talent agecy & Samsung
Duration
1.5 months
Challenge
The challenge was to evolve the identity without losing recognisability. The system needed to work across different contexts: from esports-related communication, tournaments, and competitive content to more lifestyle-driven content tied to the creators’ individual presence. The visual language had to feel cohesive, energetic, and adaptable enough to support both sides of the team.
Solution
I developed a refreshed visual direction for Morning Stars by creating a new color palette and a set of updated graphic assets for 2025. The goal was to build a more versatile identity system that could support both the team’s esports side and its broader creator-driven lifestyle content, while keeping the overall brand more dynamic, contemporary, and flexible across social communication.
